I have used the rapid prototyping devices for my work before, then used that with CNC to make new parts. If the cost was low enough, I can sure see it working here.
I see it more like what Larry said, make a blank with it first then make your molds. I don't know of any 3D printers that use silicone for the printed object and it is the non stick feature of the silicone that makes them so beneficial for us. The same could be done with A CADD program like AutoCad, transfered to a CNC, but again, cost is an issue. But, like before, I know of no CNC tools that could actually mill Silicone well. Please correct me if I am wrong.
I agree with Watchhiller that scaling an existing lure up or down, or working out symmerty, etc., would sure be easier if you could transfer it to CADD, then use a 3D printer or a CNC machine to make your blank.
How about it Mike, are you up to starting up a new business?